Erin McCusker
Chairwoman of the Toilet Board Coalition and Global head of SATO (Lixil)
Initiated in 2014, the Toilet Board Coalition (TBC) has the ambition to address the global sanitation crisis by accelerating the Sanitation Economy – a market valued up to $12 trillion a year. Business-led, the Toilet Board Coalition believes in market-based solutions, commercially and financially sustainable, to provide universal access to sanitation (SDG No. 6) and reach low-income consumers in emerging markets. To this end, the Coalition brings together large corporations, international development agencies, international organizations, entrepreneurs and NGOs. Through its 12-month accelerator program, the Coalition creates partnerships between sanipreneurs and big corporations to address the numerous barriers preventing innovations to scale. As “Every business’s business”, the Sanitation Economy could unlock promising and profitable opportunities in all sectors, including agriculture and preventive health, even more so in the aftermath of the global COVID-19 pandemic.