Laurence Lehmann Ortega
Professor of Strategy and Business Policy, HEC Paris
Faced with the challenge of planetary boundaries, today’s private sector actors have to confront the need to innovate in ways that are sustainable. Given this reality, business model innovations are particularly valuable tools for strategic thinking. The transition to business models that are more sustainable can take a number of forms, involving varying degrees of renouncement and sufficiency. This article examines three broad options: efficiency, the circular or functional economy, and renouncement. These approaches are non-exclusive and can overlap and complement each other. Ultimately, inventing new governance and value-creation models is one of the central keys to ensuring a long-term future.
